| Brand jeans are pants made from denim. Mainly designed for work, they became popular among teenagers starting in the 1950s. Historic brands include Levi's and Wrangler. Today, Brand jeans are a very popular form of casual dress around the world and come in many styles and colors, with the "blue Brand jeans" particularly identified with the American culture, especially the American Old West. Americans spent more than $14 billion on wholesale Brand jeans in 2004. |

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